The Bounce Curl Story

Welcome to Bounce Curl, where hair care meets cultural heritage and innovation. Founded in 2015 by Merian Odesho, Bounce Curl is a woman-owned brand dedicated to revolutionizing hair and skin care. Inspired by traditional Mesopotamian ingredients and her grandmother's nurturing wisdom, Merian embarked on a journey to embrace nature and science in hair care. Beyond serving as the CEO, she is also the brand educator and the scientist behind our formulations, ensuring a unique blend of expertise and innovation in every product.

At Bounce Curl, we believe in reshaping narratives. While straightening hair was once the norm, we advocate for accepting and celebrating natural curls. With over 14 years of dedication to educating and empowering individuals through social media, we've become pioneers in promoting self-love and embracing diverse curl patterns. 

Our products are carefully designed to cater to wavy, curly, and coily hair textures' unique needs. What sets us apart is our blend of holistic and modern science approaches. 

Innovation is at the core of everything we do. Our revolutionary, patented EdgeLift Brush Collection with one-of-a-kind lateral edges has changed the game for individuals and stylists, significantly reducing styling time for gorgeous wavy, curly, and coily hair! The buzz surrounding this brush, which sold out over 14 times in just six months, showcases its widespread popularity and appeal.

Born from humble beginnings, our brand has garnered love from millions of loyal customers across more than 150 countries. Bounce Curl also cultivated over 1 million social media followers across multiple social platforms. As we continue to innovate and expand, our vision is to deliver quality products and unite a global community of curl enthusiasts.

Our mission at Bounce Curl is simple: to help you embrace the natural you. Bounce Curl is formulated without compromise, free from a comprehensive list of undesirable additives, including silicones, parabens, sulfates, mineral oils, PEGs, and many more. All of our products meet Europe’s strict regulatory guidelines. We're proud to be cruelty-free and vegan, with dermatologist-tested, toxicologist-audited, and clinically proven formulations.

Join us in embracing your natural beauty and experiencing the Bounce Curl difference.  

 CLICK HERE to read how Merian has helped young, inspiring, female founders create and launch their own brands.